Can families find their ideal home in our region? 

In 2015, EUPRPDC, Central Upper Peninsula Planning and Development, and the Western Upper Peninsula Planning and Development Region commissioned Land Use | USA to prepare a housing target market analysis (TMA) for every county in the Upper Peninsula. This project aims to provide housing developers with essential market knowledge to encourage private-sector investment in the types of housing in demand by those who choose to live in these parts of Michigan.

What is a Target Market Analysis?

It is the study of the types of people who are likely to live in an area and the types of housing they will likely demand; it projects which types of housing and how large of a supply will be needed based on anticipated growth patterns. For a more detailed explanation and the methodology that was used for this study, please consult pages 1 and 14-through-29, respectively, in the Housing TMA Workbook, which can be found below.

Stakeholders identified “Increasing the stock of attractive, affordable housing in the region” as a major infrastructure strategy last year; this project represents the public-sector culmination of the goal. See Elevating the Eastern Upper Peninsula, the region’s economic development plan for more information.

Products for the 2016 Housing Target Market Analyses: